The revenue
decision happens
before your CRM
knows it.
31 battle-tested GTM workflows for the Loop era. Signal-driven, sequence-orchestrated, and built to compound with every iteration.
The Landscape
Most companies are fighting
with Era 1 weapons in an Era 3 war.
GTM has evolved three times in 125 years. Each era obsoleted the playbook of the last. Most teams haven't made the jump.
The Operating Model
Revenue as a system,
not a campaign.
Five steps. Signal-driven. Always-on. Each loop iteration compounds the last.iWinning by Design · 2023Revenue Architecture — The Recurring Revenue Bowtie methodology — a Loop-era operating model that replaces the linear funnel with a continuously compounding signal → insight → action → measurement system. The intellectual scaffolding for Era 3 GTM.winningbydesign.com →
The Catalogue
31 workflows. Sequenced
for maximum ROI compounding.
Each workflow is ranked by its compounding effect on every workflow that follows it. Build in sequence, or start where the gap is biggest.
The Chapters
Three chapters.
One compounding system.
Built as a sequence, not a menu. Each chapter compresses the time between signal and close.
Ready to build for Era 3?
31 workflows.
One system.
Infinite loops.
Every workflow you implement makes the next one more powerful. Start anywhere — the system does the compounding.