The revenue
decision happens
before your CRM
knows it.
36 GTM workflows for the Loop era. Each makes the next more effective.
New to GTM?
Attract, capture, and qualify the right signals to feed the pipeline.
Enrich and qualify leads with data to make smarter decisions.
Convert, retain, and grow accounts with strategy and consistency.
Three Eras
Most companies are still
waiting for the form fill...
GTM has evolved three times in 125 years. Each era added a new layer and shifted the primary objective. Most teams are still optimizing for a buyer who announces themselves.
The Operating Model
Revenue as a system, not a campaign.
Five steps, always on. Each iteration feeds the next. Works for B2B or B2C. Same five steps - the signals just look different.iWinning by Design · 2023Revenue Architecture - The Recurring Revenue Bowtie methodology - a Loop-era operating model that layers onto the funnel and flywheel, adding a continuously compounding signal → insight → action → measurement system. The intellectual scaffolding for Era 3 GTM.winningbydesign.com →
Ready to close your first loop?
Stop starting over
Build a loop.
Each process locks into the next. Start where the gap is widest.
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